Creative Sports Coaching CIC

Company Directors (currently under construction)

James Hatch

James is the senior Director and Head Coach of Creative Sports Coaching CIC, which he established in 2023, having left the Luton Town FC Community Trust charity where he held numerous roles, most notably senior project manager between 2008 and 2023. 

During his spell as senior project manager, he was responsible for delivering a wide range of sports, health and educational projects throughout Luton and Bedfordshire in partnership with the Premier League Charitable Foundation, English Football League Trust, Active Luton, The Prince's Trust, Bedfordshire Football Association and The Professional Footballers Association. 

James holds a Level 3 in Education and Training, is a qualified Personal Trainer, Sport Coach and Swimming Instructor having graduated from Barnfield College in 2004 after which he took up a position as Head Coach for Luton and Beds Community Sports Group up until 2008.

James has been a sports provider to over 50 schools in Luton and Bedfordshire throughout his career and is currently a school Governor at Templefield Lower school in Flitwick where he chairs both the Health and Safety and Finance committees.

James has resided in Central Bedfordshire all of his life where he lives with his partner and co-director Samantha Riley and their two young children.

Samantha Riley

Daniel Read

Kevin Thoburn

Recently retired from Luton Town Football Club after almost 30 years of service where he held numerous roles, most notably, CEO of the Club's registered charity the Luton Town Community Trust between 2008 and 2024.
During his spell as CEO, where the role included securing funding for and delivering a wide range of social cohesion, health and educational projects throughout Luton & Bedfordshire, the charity worked in partnership with national and local partners including The Home Office, National Literacy Council, National Lottery Heritage Fund, The Prince's Trust, Luton Borough Council, Bedfordshire & Luton Community Foundation, Bedfordshire Police and Active Luton.

On his retirement the charity was placed in the top 5% of all UK registered charities in terms of overall financial turnover reaching almost 5,000 local residents each week and was the recipient of several awards including recognition locally from Bedfordshire Police and Love Luton.

A qualified Chartered Surveyor, having graduated from Leicester Polytechnic in 1978 with a BSc in Estate management, Kevin worked in the West End of London for various commercial estate agents for over 20 years before joining Luton Town Football Club in 2006.

Kevin has resided in Luton for almost 30 years

THE AIM

Creative Sports Coaching aims to deliver exciting and challenging sporting activities in schools and in the wider community, supporting children and adults to Learn, Develop and Enjoy the programmes provided in Bedfordshire and surrounding counties.

We work with schools, academy trusts and sports facilities to deliver a wide range of services to help provide a platform to success through sport and physical activities.

Creative Sports Coaching understands the challenges children, adults & schools face. With an extensive network and coaching programmes that supports everyone to reach their goals and potential. 

Through fun and challenging programmes, with expert knowledge and partnerships, we believe that everyone is able to create their own pathway and through the power of sport we can to inspire, engage, and educate those to reach their goals.

THE OBJECTIVES

Learn – Develop – Enjoy

We believe that sport can be used as a tool to create a pathway to achieve your goals and create a platform to succeed. This is achieved by our creative approach within our programmmes, where we aim to;

  • Create a safe and enjoyable space for everyone to enjoy.
  • Create an environment that exposes everyone to learn new skills and promote physical activity.
  • Create programmes that allow everyone the opportunity to grow in confidence whilst improving their social, emotional and physical skills
  • Create ways to develop better understanding, confidence and interest for those involved
  • Create lasting change that will improve and benefit those technically, socially and physically to be better and healthier.